Social Media Lead

We are seeking a Social Media Lead to oversee and enhance our social media presence. This role involves a combination of hands-on content creation, platform strategy, and real-time engagement to elevate brand relevance and audience interaction. The successful candidate will be responsible for daily content creation, publication, and optimization while ensuring consistent brand representation across various platforms. Key responsibilities include managing social media channels, maintaining a content calendar, and ensuring timely and high-quality postings. The role requires the development of original content, including short-form videos and graphics, and the full lifecycle management of content from ideation to publication. Community engagement is essential, as the Social Media Lead will interact with audiences and build an active online community. Performance tracking is a critical aspect of the role, involving the monitoring of brand mentions and channel performance metrics. The ideal candidate will stay updated on trends and insights to inform content direction and identify growth opportunities. Collaboration with influencers and creators, as well as managing budgets for social campaigns, will also be part of the responsibilities. Candidates should possess strong content creation skills, a solid understanding of social media dynamics, and the ability to balance creativity with performance goals. Strong organizational skills and a proactive mindset are essential for success in this position.