Senior CRM and Lifecycle Marketing Manager

We are looking for an experienced CRM and lifecycle marketing leader to shape and grow relationship marketing across email, SMS, and other owned channels. In this role, you will use customer data and behavioral insights to create journeys that move people from early interest through purchase, onboarding, repeat buying, and re-engagement. The focus is on improving conversion, retention, and long-term customer value while supporting a fast-moving ecommerce environment. You will own channel strategy, plan and refine automated journeys, and manage segmentation based on engagement, browsing activity, purchase history, and lifecycle stage. A key part of the role is building and optimizing programs such as welcome series, abandonment flows, post-purchase communications, upsell paths, and win-back campaigns. You will also help coordinate the CRM calendar with internal teams across brand, creative, ecommerce, merchandising, and paid media. The right candidate brings several years of hands-on experience in CRM, retention, or lifecycle marketing, ideally in retail or direct-to-consumer businesses. Strong experience with modern email and lifecycle platforms, data-driven decision-making, testing, reporting, and deliverability best practices is important. Comfort with compliance requirements and cross-functional collaboration is essential. This is a hands-on role for someone who can balance strategy, execution, and continuous experimentation in a growth-oriented setting.