Performance Marketing Specialist

We are looking for a data-driven marketing professional to support customer acquisition and online revenue growth across a multi-location business with both service and eCommerce offerings. This role combines paid media management, lead generation, conversion optimization, website analysis, and performance reporting. The right person will be comfortable running campaigns, reviewing funnel data, improving landing pages, and finding practical ways to strengthen the customer journey from first click to conversion. Responsibilities include planning, launching, and optimizing digital campaigns across major paid search, paid social, video, and display channels. You will help shape local and regional campaign strategies, manage targeting and bidding approaches, and adjust activity based on performance. The role also involves monitoring results, preparing regular reports, and recommending changes that improve bookings, lead quality, online sales, and engagement. In addition, you will analyze user behavior, identify friction points on key pages, and work with internal teams and developers to support site improvements, page speed, content structure, and conversion paths. Collaboration with other marketing and operations stakeholders will be important. Qualified candidates should have several years of experience in performance marketing or digital advertising, strong analytical skills, and a solid understanding of campaign tracking, optimization, and digital analytics. Experience across both lead generation and eCommerce is an asset.