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Marketing Director

Actively hiringKitchener, OntarioFull-timeNot Applicable$150,000 - $185,000 CAD

Posted 5 days ago

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This senior marketing role is responsible for leading strategy and execution across demand generation, brand, product marketing, content, and events. The successful candidate will work closely with sales, product, and executive leadership to build awareness, strengthen market position, and support revenue growth. Key responsibilities include developing and managing integrated marketing programs across paid channels, email, content, events, and account-based campaigns. You will be expected to improve funnel performance, monitor campaign results, and use data to guide decisions and prioritize investment. The role also includes owning marketing reporting and translating performance into clear recommendations for leadership. In addition, this position helps shape messaging, competitive positioning, and thought leadership efforts. You will support product launches, create sales enablement materials, gather customer and market insights, and ensure feedback from the field is shared across the business. Brand visibility is another important part of the role, including oversight of website and content strategy, public relations efforts, and customer-facing stories that build credibility. You will also lead and develop a marketing team, manage budgets and external partners, and create processes that support efficient, scalable execution as the organization grows.

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