Loyalty Strategy Manager

Join a collaborative team in a strategic role focused on customer loyalty and data-driven planning. As Loyalty Strategy Manager, you will help strengthen and optimize a loyalty program by identifying growth opportunities, leading strategic initiatives, and supporting the annual planning process. You will also prepare executive reporting and work closely with cross-functional partners and senior leaders. Key responsibilities include managing performance reporting and scorecards, leading the annual loyalty strategic planning process, and facilitating workshops to align priorities with key performance indicators. You will research and evaluate new loyalty opportunities, develop business cases and financial models, and help pilot strategies through clear work planning, risk management, and status reporting. The role also involves monitoring customer, market, and competitive trends, delivering presentations to various audiences, and influencing stakeholders to support execution. You will create roadmaps, analyze data to uncover insights, and bring forward ideas and innovations from loyalty and broader industry trends. The ideal candidate has a strong understanding of loyalty program value, a customer-first mindset, and excellent analytical and communication skills. You should be comfortable working in a matrixed environment, solving complex problems, and managing multiple priorities independently. A minimum of 5 years of experience in strategy, planning, consulting, analytics, project management, or customer experience is preferred; experience in loyalty, retail, or financial services is considered an asset. A competitive total rewards package may include health and dental benefits, retirement and savings programs, employee discounts, virtual healthcare, employee and family assistance, learning and development opportunities, parental leave top-up, and paid vacation, subject to eligibility.