Head of Digital Marketing

We are seeking a senior digital marketing leader to own paid acquisition and growth marketing for a fast-scaling telehealth business serving older adults. This role combines strategy and hands-on execution, with responsibility for campaigns, creative development, optimization, and performance reporting across major digital channels. You will manage the full acquisition funnel, from initial ad exposure through landing pages, intake, retargeting, and follow-up messaging. A key part of the role is building a strong testing program that improves results over time through disciplined experimentation with audiences, offers, messaging, and page experiences. You will also help create and maintain a streamlined creative workflow using modern AI-enabled tools and organized asset management practices. The right candidate has direct experience scaling paid media, is highly data-driven, and can connect marketing activity to meaningful business outcomes such as booked appointments and customer value. You should be comfortable working independently, making budget decisions, and presenting clear recommendations based on performance. Experience in healthcare, telehealth, or other regulated environments is a plus, along with familiarity with compliance considerations and marketing to older audiences or their families. Comfort with common analytics, CRM, landing page, and reporting tools is also helpful. This is an opportunity to have broad ownership, work closely with leadership, and contribute directly to the company’s next stage of growth. Competitive compensation, bonus potential, and equity are offered.