Head of Conversion Rate Optimization

We are seeking a hands-on CRO leader to own experimentation across two direct-to-consumer ecommerce brands. This role covers the full testing process: shaping the strategy, building the backlog, writing briefs, checking quality before launch, running experiments, and rolling out the winning changes. You will work across the website, landing pages, acquisition funnels, promotional offers, and post-purchase upsells. The right person brings several years of CRO experience in ecommerce, ideally with Shopify-based brands, and can show clear evidence of tests that improved conversion rate, average order value, or revenue per visitor. Strong practical experience with experimentation tools and paid traffic funnels is important, along with a data-driven approach and the ability to move quickly. This is a high-ownership role in a fast-moving, remote team. You will work closely with leadership, coordinate with outside specialists when needed, and help turn customer insights into live tests. Success means maintaining a steady testing cadence, identifying issues quickly, and consistently shipping improvements that increase performance across both brands. We are looking for someone who is proactive, highly organized, comfortable working independently, and eager to contribute directly to growth in a lean environment.