Head of Brand Marketing (iGaming)

We are looking for a highly strategic and creatively driven Head of Brand Marketing to enhance our brand presence in the competitive iGaming market. This role involves owning the brand strategy and creative direction across all digital media and social channels, ensuring our brand voice stands out while remaining compliant with industry regulations. You will serve as the central point of contact between internal teams and external agency partners, driving awareness initiatives, managing local events, and launching impactful brand activations. Key responsibilities include developing and executing a comprehensive brand strategy, overseeing creative development across various channels, and leading external agencies to ensure timely and budget-aligned campaign delivery. You will plan and execute large-scale brand awareness campaigns tailored to the target market and manage local events and sponsorships to foster community engagement. Success in this role will be measured by metrics such as brand awareness, share of voice, return on ad spend, social and digital engagement, and the effectiveness of local activations. The ideal candidate will have a minimum of 6 years of brand marketing experience, preferably in the iGaming or sports betting industry, with a proven track record of managing multi-channel campaigns and external agencies. Strong leadership and negotiation skills are essential. Competitive salary range offered.