Growth Marketing Manager

This role is responsible for planning, launching, and improving paid acquisition campaigns across a range of digital channels. You will use performance data to refine targeting, increase conversion rates, and support broader business growth objectives. In addition to paid media, you will help run lifecycle marketing programs across email, social, and content, with a focus on moving prospects through the funnel more effectively. You will work closely with marketing and sales partners to improve lead quality, strengthen handoff processes, and make sure campaigns are aligned with revenue goals. The position also involves maintaining marketing automation and lead management systems, keeping data accurate, and streamlining workflows where possible. A strong background in analyzing campaign performance, testing new approaches, and making practical, data-informed decisions is important. The ideal candidate is comfortable working in a fast-moving environment, can manage multiple initiatives at once, and understands how to connect demand generation efforts with pipeline creation. Competitive experience in paid media, lifecycle marketing, and marketing operations is preferred.