Director, Growth Marketing

The organization is seeking a Director of Growth Marketing to lead the development of its growth engine. This role will encompass audience acquisition, conversion optimization, and the establishment of experimentation systems to enhance both areas continuously. The successful candidate will be responsible for efficiently attracting the right audience through various channels, including paid campaigns, partnerships, events, and audience products. Reporting to the COO, the Director will collaborate closely with teams across media, revenue products, events, and operations. This position requires a strategic thinker who has experience in building growth frameworks from the ground up. The ideal candidate will have a background in growing audiences within media or content-driven businesses and possess a deep understanding of how to engage senior professionals effectively. Key responsibilities include developing and managing paid acquisition strategies, optimizing conversion pathways, conducting audits of onboarding flows, and implementing improvements in web funnels. The Director will also establish an A/B testing framework, prioritize experiments, and create a reporting system to track performance metrics. Success will be measured by qualified audience acquisition and improvements in conversion rates across various channels. This role offers the opportunity for end-to-end ownership and the chance to build scalable systems in a dynamic environment.