Digital Marketing Specialist

We are seeking a Digital Marketing Specialist to develop and execute modern, data-driven marketing strategies for a B2B industrial business. This hands-on role will focus on strengthening digital presence, scaling content marketing, improving lead generation, enhancing campaign analytics, and integrating AI tools and workflows to support marketing performance. The ideal candidate has 3–5 years of experience in B2B digital marketing and is comfortable working cross-functionally with sales, engineering, leadership, and other internal teams. You will help translate technical capabilities into clear, compelling digital content and measurable growth opportunities. Key responsibilities include creating and managing content for websites, blogs, case studies, social media, and LinkedIn campaigns; building a content strategy that supports SEO and other key channels; developing digital marketing initiatives that use AI tools to streamline content creation, targeting, and analytics; and monitoring performance metrics such as website traffic, lead generation, and conversion rates. You will also support testing and optimization efforts based on data insights. Qualifications include a bachelor’s degree in marketing, business, communications, or a related field, along with experience in digital marketing, preferably in B2B or industrial environments. Familiarity with SEO, SEM, email marketing, social media, web analytics, CRM systems, and lead tracking is required. Experience with marketing automation tools and AI-driven marketing applications is an asset.