Creative Strategist

We are looking for a creative strategist with a strong background in performance marketing and ad creative development. In this role, you will help shape how a consumer product is presented across paid channels and turn audience insights into concepts that drive engagement and growth. You will be involved in the full creative process, from identifying opportunities and developing messaging to guiding production, launching tests, and reviewing results. The work is hands-on and highly collaborative, with a focus on building a repeatable system for generating effective ads rather than one-off campaigns. Responsibilities include developing concepts for paid social and other digital platforms, defining the key angles and stories to test, and turning customer behavior and performance data into new creative ideas. You will also help maintain a clear brand voice, refine positioning, and ensure creative output feels relevant to the target audience. This position requires someone who can balance strategic thinking with execution. You should be comfortable giving feedback, directing creative partners, and working in a fast-moving environment. Experience in creative strategy, copywriting, performance marketing, or creative direction is preferred, along with a strong interest in digital trends, audience psychology, and testing-based growth.